In an increasingly competitive world, an effective salesperson (no matter what they may be trying to sell) needs a wide variety of skills and competencies in order to be successful. These skills include the ability to appreciate customer needs and expectations, listen attentively, be analytical, problem solve, handle objections and even complaints, communicate and present effectively, show personal warmth and empathy, demonstrate tenacity and self motivation, be well organized and resourceful and many other attributes. This questionnaire helps to measure an individual's effectiveness in these areas.