S.E.E.K.E.R™

S.E.E.K.E.R™ is a very simple to use but very rich tool for conducting customer surveys on the web. This creates an extremely fast data collection process and powerful output reporting options. S.E.E.K.E.R. stands for Systems, Efficiency, Effectiveness, Knowledge, Empathy and Responsiveness. These are the six key factors or clusters under which data from this survey is collated.

Surveying —A critical foundation upon which to build service excellence
Ongoing, accurate, and widespread customer feedback is critical for understanding how to create a strongly service focused environment and succeed in the long term. The on-line S.E.E.K.E.R™ survey system helps you collect, analyse and report on the opinions of your customers and to quickly determine those areas that are working well and those areas which are in need of change. With S.E.E.K.E.R™ you can gather the strategic intelligence necessary to make better decisions—quickly, easily, and more cost effectively.

The S.E.E.K.E.R.™ customer feedback survey is a highly systematic diagnostic process, based on over 6 years of research in a wide range of organisations in the United States, Canada, the United Kingdom and Australia. It uses 72 questions to focus on six key factors that are seen to be critical to effective organisational performance and success.